Jewellery logo Tanishq has partnered with OMI, the outside business enterprise arm of Laqshya Media Group, to launch and execute its cutting-edge marketing campaign ‘Ahalya’, intending to retain for 20 days and cowl over 1.2lakh sq.Toes across India.
The marketing campaign is seen in many cities which include Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Vadodara, Agra, Surat, Coimbatore, Indore and Ludhiana.
Tanishq’s marketing campaign ‘Ahalya’ is all about how lovely and airy a lady’s intrinsic radiance is. The marketing campaign has selected media motors which might be high on impact and evoke a lasting influence, along with panoramic billboards, airport media and mall media—collecting maximum eyeballs.
Speaking on the marketing campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group, stated, “The excellent diamond collection and innovative were brilliantly brought alive the use of this campaign and the handpicked media units have finished complete justice to the magnum of the campaign. It thoroughly conveys the message of Tej that every woman possesses and which wishes to be realised. We have used our in-house studies tool to seize the apt pockets that will ensure an extensive reach. A more than 3-week campaign length will make sure its message stays with its TG. I am extremely proud of the team as they are constantly tough, improving and putting in place higher benchmarks.”
Speaking approximately the campaign, Deepika Tewari, Associate Vice-President, Marketing, Jewellery Division at Titan Company Limited, stated, “We’re launching this superb diamond jewellery series because it displays the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire within the diamonds of this collection and is an ode to the beauty of the girl who is her muse. We desire ladies experience experiencing this series as tons as we enjoyed bringing it to them.”
Tanishq’s Ahalya collection showcases a diamond and coloured stones. The idea of Tej (inner radiance) about every female, as well as a diamond, has been brilliantly captured using the campaign and the larger-than-lifestyles marketing campaign display makes it unique.